MEMORY SPIN by Oliviero Fiorenzi is a site-specific installation that combines painting, sculpture, and movement to explore the power of play as a critical force. At the center of the work is a large propeller whose motion creates a pictographic pattern that produces an optical illusion, distorting perception and recreating the sensation of “vertigo” (ilinx) theorized by Roger Caillois. This feeling of self-loss translates into a critique of the aesthetic and institutional conventions of contemporary art.

Conceived as a satire of elitist conceptualism, the work aims to destabilize the museum’s role as a device of power and to revive the playful and participatory spirit of art. Fiorenzi invites the audience to active engagement, questioning cultural passivity and standardization imposed by the dominant art system. Through the destabilizing energy of “vertigo,” MEMORY SPIN celebrates play as a tool to reclaim creative freedom and social critique.